ABOUT ME
"I am a Designerd!"
I’m a HFI certified UX Strategist, spearheading the Design Team at Enterpi Software Solutions. I believe in building meaningful experiences through design.
I advocate user needs to create a positive, end-to-end experience that will empower and delight users. I love using the right balance of shape, colour, typography and white space to create meaningful, visual experiences that delight people while truly making a difference in their day-to-day-life.
I graduated in Psychology and hold a Masters degree in English Lit. When I am not working on designs, I can be found travelling, photographing, or chilling with my cats.
TOOLS
Good hands-on with the following tools:
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Sketch App
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Adobe XD
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Figma
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Axure RP
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Miro/Mural/Lucidchart
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Adobe Photoshop
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Adobe Illustrator
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Invision
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Zeplin
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Html, Bootstrap, css
EXPERTISE
USER RESEARCH
User Research - Primary and Secondary Research
User Personas, User Profiles
User Interviews
Market Research, Surveys, Questionnaires, Focus Groups
Scenarios, Storyboards
User Journeys, Empathy Mapping, Affinity Diagrams
Usability Testing
USER EXPERIENCE
Design Thinking Methodologies
User Personas
Scenarios, Assumptions
User Stories
Journey Mapping, Affinity Mapping
Primary Noun Architecture
Card Sort - Open, closed, reversed
Heuristic Evaluation
User Testing
USER INTERFACE
Ideation
Low fidelity Wireframes
High fidelity Wireframes
Color Theory
Mockups
Rapid Prototypes
Interactive Designs
Usability Testing - A/B Testing
Atomic Design System
iOS Guidelines
Material UI Guidelines
PROJECTS
USER RESEARCH
Here are a few of my User Research case studies
CERTIFICATIONS & EVENTS
PRESENTATIONS
I am very passionate about continual learning and growth, and believe in helping people grow. Therefore, I created these decks to help budding UXers.
TESTIMONIALS
Azzan Patni, Director, Pace Wisdom Solutions
"Deepa is not only a good UX Engineer, but also the one who can double up as a great Analyst with good knowledge on technical feasibility. My experience with Deepa has been exceptional, with great attention to detail and asking the right questions on business logic, rather than a bunch of assumptions. I would definitely recommend Deepa for some one who wants to bring a new idea or concept to a visual design.'
CONTACT
Interested in learning more about me, my work or my company? Feel free to reach out anytime and I would be more than happy to chat.
+91 964 235 3070
